{"product_id":"mydentity-permanent-hair-color-58g","title":"Mydentity Permanent Hair Color 58g","description":"\u003ch3 data-start=\"22\" data-end=\"60\"\u003eMydentity Permanent Hair Color 58g\u003c\/h3\u003e\n\u003cp data-start=\"90\" data-end=\"447\"\u003eMydentity Permanent Hair Color was developed to bring creativity and excitement back to hair coloring. This professional-grade formula delivers vibrant, long-lasting results with brilliant shine and full grey coverage. With an extensive palette and consistent performance, it's ideal for achieving both bold transformations and natural enhancements.\u003c\/p\u003e\n\u003ch3 data-start=\"454\" data-end=\"477\"\u003e\u003cstrong data-start=\"458\" data-end=\"475\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"478\" data-end=\"704\"\u003e\n\u003cli data-start=\"478\" data-end=\"525\"\u003e\n\u003cp data-start=\"480\" data-end=\"525\"\u003eLong-lasting, fade-resistant colour results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"526\" data-end=\"555\"\u003e\n\u003cp data-start=\"528\" data-end=\"555\"\u003eOffers full grey coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"556\" data-end=\"599\"\u003e\n\u003cp data-start=\"558\" data-end=\"599\"\u003eCan be used with 10–40 volume developer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"600\" data-end=\"645\"\u003e\n\u003cp data-start=\"602\" data-end=\"645\"\u003eSmooth crème texture for easy application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"646\" data-end=\"704\"\u003e\n\u003cp data-start=\"648\" data-end=\"704\"\u003eIdeal for vibrant fashion shades and natural tones alike\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"711\" data-end=\"737\"\u003e\u003cstrong data-start=\"715\" data-end=\"735\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"738\" data-end=\"911\"\u003e\n\u003cli data-start=\"738\" data-end=\"832\"\u003e\n\u003cp data-start=\"740\" data-end=\"832\"\u003e\u003cstrong data-start=\"740\" data-end=\"776\"\u003eHigh-performance colour pigments\u003c\/strong\u003e – Ensure rich, vibrant tones with depth and longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"833\" data-end=\"911\"\u003e\n\u003cp data-start=\"835\" data-end=\"911\"\u003e\u003cstrong data-start=\"835\" data-end=\"858\"\u003eConditioning agents\u003c\/strong\u003e – Protect and maintain hair health during processing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"918\" data-end=\"937\"\u003e\u003cstrong data-start=\"922\" data-end=\"935\"\u003eBenefits:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"938\" data-end=\"1171\"\u003e\n\u003cli data-start=\"938\" data-end=\"985\"\u003e\n\u003cp data-start=\"940\" data-end=\"985\"\u003eReliable and even coverage from root to tip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"986\" data-end=\"1031\"\u003e\n\u003cp data-start=\"988\" data-end=\"1031\"\u003eLeaves hair shiny, soft, and full of life\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1032\" data-end=\"1098\"\u003e\n\u003cp data-start=\"1034\" data-end=\"1098\"\u003ePerfect for permanent colour changes, including covering greys\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1099\" data-end=\"1171\"\u003e\n\u003cp data-start=\"1101\" data-end=\"1171\"\u003eEasily intermixable with other Mydentity shades for customised results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1178\" data-end=\"1199\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1197\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1200\" data-end=\"1332\"\u003eMix \u003cstrong data-start=\"1204\" data-end=\"1246\"\u003e1 part Mydentity Permanent Color Crème\u003c\/strong\u003e with \u003cstrong data-start=\"1252\" data-end=\"1291\"\u003e1 part Permanent Developer (10–40V)\u003c\/strong\u003e depending on desired lift (1:1 ratio).\u003c\/p\u003e\n\u003cul data-start=\"1333\" data-end=\"1504\"\u003e\n\u003cli data-start=\"1333\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1335\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1335\" data-end=\"1364\"\u003eStandard processing time:\u003c\/strong\u003e 30 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1504\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1504\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1402\"\u003eFor grey coverage:\u003c\/strong\u003e Process for up to 40 minutes\u003cbr data-start=\"1431\" data-end=\"1434\"\u003eApply evenly to clean, dry hair and rinse thoroughly after processing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1511\" data-end=\"1534\"\u003eSpecial Note:\u003c\/h3\u003e\n\u003cp data-start=\"1535\" data-end=\"1676\"\u003eAlways perform a \u003cstrong data-start=\"1552\" data-end=\"1577\"\u003epatch and strand test\u003c\/strong\u003e before full application. Use appropriate developer strength based on hair type and desired result.\u003c\/p\u003e\n\u003ch3 data-start=\"1535\" data-end=\"1676\" style=\"text-align: center;\"\u003eYour satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.\u003c\/h3\u003e","brand":"Mydentity","offers":[{"title":"1MB Black | Midnight Blue \/ 58 g","offer_id":66007677305181,"sku":"132743","price":17.29,"currency_code":"GBP","in_stock":true},{"title":"1NI Black | Natural Ice \/ 58 g","offer_id":66007677337949,"sku":"132731","price":17.29,"currency_code":"GBP","in_stock":false},{"title":"4NI Medium Brown | Natural Ice \/ 58 g","offer_id":66007677370717,"sku":"132750","price":17.29,"currency_code":"GBP","in_stock":false},{"title":"5BB Light Brown | Brown Beige \/ 58 g","offer_id":66007677403485,"sku":"132729","price":17.29,"currency_code":"GBP","in_stock":false},{"title":"7GG Medium Blonde | Gold Gold \/ 58 g","offer_id":66007677436253,"sku":"132746","price":17.29,"currency_code":"GBP","in_stock":true},{"title":"8BB Blonde | Brown Beige \/ 58 g","offer_id":66007677469021,"sku":"132749","price":17.29,"currency_code":"GBP","in_stock":true},{"title":"8DL Blonde | Dusty Lavender \/ 58 g","offer_id":66007677501789,"sku":"132742","price":17.29,"currency_code":"GBP","in_stock":false},{"title":"9AR Light Blonde | Amber Rose \/ 58 g","offer_id":66007677534557,"sku":"132727","price":17.29,"currency_code":"GBP","in_stock":false},{"title":"10A Ultra Light Blonde | Ash \/ 58 g","offer_id":66007677567325,"sku":"132724","price":17.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1111\/4636\/9373\/files\/permhaircolor.jpg?v=1790174424","url":"https:\/\/oneforallestore.com\/de\/products\/mydentity-permanent-hair-color-58g","provider":"One for all store","version":"1.0","type":"link"}